Movie Artists Association (MAA) - Tollywood T20 Tournament has gained high interest, thanks to the promotion given to it till date. The tournament, which will be played on June 13th, will raise funds for MAA, which will be dedicated to the welfare of retired, and poor film artists, police welfare fund, construction of MAA office etc. The advertising rights have been picked up by Rhythm Advertising Agency headed by Mr. Vishnu for a sum of Rs. 1.5 crore. The events of the day, including the cricket matches will be exclusively telecast live on Gemini TV and Teja TV. Gemini TV is being paid a sum of Rs. 40 lakh for carrying the signal.
Thanks to the presence of big stars like Chiranjeevi, Nagarjuna, Venkatesh and of course Balakrishna the entire event has enough attention from brands. It is estimated that a whopping sum of Rs. 5 crore may be raised with commercial during its telecast. All for a good sake!
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