Kalamandir Sari Ad Joke In 'Varudu'

The much hyped film ‘Varudu’ has finally hit the screens and though mixed reactions have been coming from the audience, there seems to be a positive thing happening for one of its associating partners. They are the famous saree showroom Kalamandir who have given their outfits for the film.

There is a scene which shows Allu Arjun sliding down a rocky cliff along with saline bottle with Bhanu in her bridal attire. After lot of tumbling both reach the ground and despite the rough terrain, Bhanu’s saree is intact without a tear. This got many of the audience whispering to themselves on a lighter vein.

They said that this scene would work the best like an ad for the showroom with a catchy slogan. The essence of that would be, no matter what the condition or surface, Kalamandir sarees will always be in perfect condition. That way, Kalamandir sarees got more attention than the film.

Last but not least, Kalamandir has created huge aura for ‘Varudu’ with its historical and revolutionary full page ads bringing in shadow publicity.